SEO, or search engine optimisation – is internet jargon for getting you listed on Google. it can make-or-break your business. As far as advertising goes it’s a higher return on investment than traditional means of promotion – newspapers and magazines are slowly seeing less revenue because users are going online to find what they are looking for.
Users feel a type of freedom in finding the information they need themselves – younger users especially can feel manipulated by ads or coursed into a sales pitch. Consumers do research before they buy anything – and Google is where they start.
Contact us and talk to our Engine Optimisation team to find out more about our packages and how they can help you be seen.
- The right keywords
- Domain authority
- Site content
- Fast loading site
- Original images
- Links to you
- Related Links
- Authority Links
- Social media links
- Updated content
- Low bounce rate
- Longer visits
HOW DO I GET ON GOOGLE?
- Content and keywords are imperative for a good SEO strategy. And not copy and paste – it should be original content (cause Google knows) and structured – with headings (cause – again … Google knows)
- Think in terms of campaigns – start small with no more than 10 keywords in each campaign
- Type how your audience speaks – ‘Long-tail keywords‘:
- “ice cream” – use this if you think you can battle the millions of domains with more Domain authority worldwide.
- “ homemade ice cream in Joe Batt’s Arm” – is a long-tail keyword. Notice it uses a phase structure and not just a word. it’s easier to rank for and it’ll help with voice-searching and geotargeting (if you served Joe Batt’s Arm [yes, it’s a real place – look it up]).
- Get Active – comment on other sites that relate to your business. You could post on a message board about ice cream – or travel sites about fun things to do while visiting Joe Batt’s Arm. Adding your link will get you traffic from that reputable site – and therefore Google will associate you with it – and increase your domain authority.
- Make sure you stay active – otherwise Google will see you as a spammer.
- Post to Social Media – but remember to stay ‘Social’, those platforms aren’t for your ads alone, you need to give users a reason to follow you.
Google changes it’s algorithms constantly, for a number of reasons we’re not going to get into here, but it ensures that the users are getting the results they are looking for. Google put together a very informative page here to help you with your Search Engine Marketing.
Also here is a PDF from the lovely folks at Google, it’s a little old but has some very helpful information to get your head around the Search Engine battleground.